The Power of Color

Overview

Objectives/Goals The goal of this experiment was to find out which color makes a visual search the easiest and most difficult for each gender. Methods/Materials 11 sheets of computer paper, 1 package of 10 Crayola Classic Color markers, stopwatch, writing supplies 6 spreadsheets. Results In terms of difficultly, the men and women had similar results. Both genders showed to struggle when the color of the search is yellow. When testing which color made the search the least difficult, the men and women varied. Men were shown to find the target of the search the fastest when the search was colored brown and women had the easiest time when the search was black. Conclusions/Discussion The results of this experiment showed that the color yellow dominated as the hardest to find for each gender. The color that made the search the easiest for the males was brown and for the females was black. The reason why the results showed these colors in specific is because each color has a specific effect on our minds. The reason yellow made the search the most difficult was because it overwhelms the human mind. On the other hand, brown and black made the test easy because these colors are found to have a correlation with relaxation and simplicity. These results can be used to expand knowledge on what affects certain colors have on the human brain to be used by scientists in real world applications such as deciding what colors should be used in a company's advertisements or to figure out what color to paint your relaxation room.

Competition history

• CSEF 2017 Behavioral & Social Sciences · Entry J0414

Resources

• CSEF project summary ↗

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