CSI: The Brain: Cranium Spatial Intelligence

Overview

Objectives/Goals The objective of this project was to find out what age group of people can recognize shapes the fastest. It would help companies, who are targeting a certain age group, know how long to show their logo on a television commercial so that viewers would be able to recognize the logo. Methods/Materials Test people with a sheet of paper in front of them with 15 different shapes on it. Hold up a card with one of the shapes on the piece of paper on it. Time how long it takes, with a stopwatch, for the test subject to point at the shape on the sheet of paper that matches the shape on the card. Record data. Needed materials: shape sheet, shape cards, stopwatch, data table Results Females 20-29 years old were the overall fastest at recognizing shapes and the females 70 and older were the slowest. Conclusions/Discussion The results showed that 20-29 year olds are the fastest at recognizing shapes. The hypothesis was right in the fact that the test subjects 20-29 years old were the fastest, yet they were faster than the tenth graders by 1.91 seconds instead of 2 seconds. When advertisers are targeting 20-29 year olds, they will not have to show their logo for as long as they would need to with people over 70 years old.

Competition history

• CSEF 2007 Cognitive Science (Junior Division Only) · Entry J0630

Resources

• CSEF project summary ↗

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