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Tasty Confusion: The Effect of Color on Taste

CSEF · 2008 Cognitive Science (Junior Division Only)

Megan R. McAtee · Union Hill School, Grass Valley, Nevada County

Overview

Objectives/Goals If 4th and 7th grade students eat vanilla yogurt dyed pink, blue,and yellow, then they will guess the flavor that goes with thte color rather than the actual flavor. Methods/Materials vanilla yogurt, food dye: yellow, blue, and red, about 30 subjects that don't know about your experiment, dixie cups, water, clipboard, pencil, data sheet, mixing bowls, spoons Results The experiment shows that color can affect taste. Out of 105 samples, 90 flavors were guessed incorrectly. Only two seventh graders guesssed all three yogurt flavors correctly. Conclusions/Discussion The experiment was performed to see if color could affect taste. It was predicted that color would affect taste. The data shows that the hypothesis was correct and color can affect taste.

Summary statement

Forth and seventh grade students are more likely to judge food taste by color than actual taste.

Help received

Mother helped get student to experiment site and collect materials.

Competition history

  • CSEF 2008 Cognitive Science (Junior Division Only) · Entry J0618

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