Eye Spy a Flavor

CSEF · 2026 Cognitive Science (Junior Division)

Overview

Several studies show that drinks with mismatched colors and flavors confuse people, and make them think harder about them. But in terms of kids versus adults, and accuracy, there is a gap in these previous studies. In my study, I used lemonade and apple juice, two well-known flavors. My study shows that both kids and adults find it more difficult to name the flavors of drinks as quickly and as accurately as possible when the drinks have mismatched colors and flavors. More specifically, my study shows that kids got flavors correct ten percent of the time more than adults for both accounts: flavors and colors matched and mismatched. It also shows that the reaction time from the sip to the flavor identification is slower for both kids and adults with the mismatched color/flavor drinks. Adults (18+) had faster reaction times on average when the drink colors matched the flavors, while kids (<18) had faster reaction times when the colors and flavors were mismatched.

Competition history

  • CSEF 2026 Cognitive Science (Junior Division) · Entry J-06-11

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