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The Ikea Effect: How Does Participation Influence Perceived Value?

CSEF · 2019 Cognitive Science (Junior Division Only)

Owen K. Weddington · La Colina Junior High School, Santa Barbara, Santa Barbara County

Overview

Objectives The objective of this study was to show that people put added value on something they construct themselves. Methods 3 test groups (10 people per group), instructions based on group, lego car set (20 pieces), questionnaire Results People were put into three different groups: Prebuilt - People valued the prebuilt lego car. Instruction - People followed instructions to build lego car then put a value on it. Free Hand - People were told to build lego car without instructions then put a value on it. The instruction group valued the lego car the highest on average. Conclusions My results showed that when people built cars with instructions rather than free-handing or inspecting a prebuilt car they valued the car more.

Summary statement

I showed that when someone participates in building a lego car with instructions they put a higher value on it.

Help received

I took inspiration from a Harvard study and came up with the idea of using lego cars to test people.

Competition history

  • CSEF 2019 Cognitive Science (Junior Division Only) · Entry J0719

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