Does Prettier Packaging Effect Healthier Eating?

Overview

Objectives/Goals The objective of this project was to determine if more attractive packaging would promote healthier eating. Methods/Materials Informed consent was obtained from 80 randomly selected first graders from six different classrooms. I tested the first graders by giving one class decorated colored bags with five carrots each, and I gave another first grade class plain brown bags with five carrots each. Students were given seven minutes to eat the carrots or not. They did not have to finish the snack. I conducted this test two more times with the other first grade classes. Results The average for all three test was the students ate 51.8 carrots from the plain brown bags, and 68.3 carrots from the decorated, colored bags. I also separated the data by gender. Boys eating from the decorated bags ate approximately 30% more carrots the boys eating from the plain brown bags. Girls eating from the decorated, colored bags ate 33% more carrots than the girls wating from the plain brown bags. Conclusions/Discussion My conclusion is that prettier packaging has a positive affect on children eating a healthy snack.

Competition history

• CSEF 2011 Behavioral & Social Sciences · Entry J0410

Resources

• CSEF project summary ↗

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