Brand Name or Taste?

Overview

Objectives/Goals Do people, particularly teens, judge food on image, brand name and associated price with that name, or do they judge it on how it actually tastes? My hypothesis was that the students will like the food that is labeled as a premium brand name as opposed to the ones that are labeled as generic brands. Methods/Materials For my water test I used Fiji water, Kirklands Drinking water, and Larkfield tap water. For my ice cream test I used Ben n Jerry's, Dryers, and Safeway brand ice cream. I also used dixie cups, spoons, paper boats, pens, rating sheets, and picture labels for each brand name. For each freshman advocacy class that was tested I did 3 tests; a traditional blind taste test, a test with the items labeled correctly, and finally a test with the items labeled incorrectly. I also did a survey. Results When I tested ice cream, for each test the teenage students gave relatively the same results. However, when I tested the water whatever was labeled as the premium brand was most preferred. Both surveys showed that the premium brands were preferred by most of tested freshman. This answers my objective in that they will judge some "food" by brand name. Conclusions/Discussion My results did enable me to meet my objective. I found that when there is a recognizable difference between the brands then the students chose by taste preference. However, if there is no recognizable difference between products the students will choose the product labeled as the premium brand.

Competition history

• CSEF 2009 Behavioral & Social Sciences · Entry S0313

Resources

• CSEF project summary ↗

Related projects

Closest projects by meaning, across every fair and year in the corpus.

Browse more like this

• All Behavioural and Social Sciences projects
• CSEF Behavioural and Social Sciences projects
• Every CSEF 2009 project